Bizz Teams: “Good morning. Bizz Teams media portal invites you to a brief interview. We are glad you are one of the exhibitors at the social media world forum 2012 in London. So how does it flow here?”

MG: “It’s going great. As a veteran of the Social media World Forum for the past 3 years, we have always been Gold Sponsors. One of the interesting things I’ve noticed is how many new start-ups there are. There’s quite a wide variety of different companies compared to last year.”

Bizz Teams: “Tell us a little about your company. What are your main activities?”

MG: “We’re a social media marketing experience agency and we help brands make the best of their social presence by creating Facebook or social media products and social tools to help them get the most out of it.”

Bizz Teams: “Why did you decide to participate in the Social Media World Forum this time, and what do you expect from it?”

MG: “The social media world is so fast changing and we’ve come here where everybody gets together, especially over the last few years, to see how much has changed. I think we’re changing just as fast, and to see how everything’s keeping up and how the industry is forming, it’s a good place to do that.”

Bizz Teams: “What sort of significance are mobile markets for you, do you think that their development is the main trend today?”

MG: “Mobile is just an enabler. Web sites, social, Facebook apps are all enablers. However, I think that the important thing is the sheer volume of uptake and the penetration of mobile. It’s something that’s become really important to us, so we’ve been really gearing almost exclusively into mobile. It’s becoming ubiquitous in everything that we’re doing. Mobile goes without saying, it’s something that has to feature in everything we do.”

Bizz Teams: “What is RFID technology that allows retailers to harness social media like never before?”

MG: “Social Media has typically been something that has existed mainly online over the past years that it has really taken off and that’s left the retail sector (and anything that is outdoors) completely out in the cold. So RFID, Bluetooth and these sorts of technologies are just really there to enable the possibilities of social media outside. People typically make contactless transactions with RFID readers, QR codes or something along those lines and they can express themselves online and work with brands to promote themselves.” (referencing LifeSynk)

Bizz Teams: “You say that you strategise and create social products. What do you mean by this word combination: ‘Social products’?”

MG: “We build social/Facebook applications using the social networks, websites and that sort of thing, but it is the strategy that goes behind them and the way we use friends to really engineer the whole process. The outcome of what we make can be called a product because it is  something that can really be fitted across multiple brands, reused and resold.”

Bizz Teams: “What is your secret of promoting brand engagement while simultaneously generating low cost self-propagating customer acquisition?”

MG: “There’s no real secret. It really is brand dependent. It’s something that each brand, with their own objectives and their own reasons for existing, should consider. Taking social and, instead of treating it like a channel, embedding it as a bedrock of your marketing strategy is where you should start. Then you look at the core insights of your customers and out of that comes a strategy that will do that for you.”

Bizz Teams: “The design of your web site is very original, and resembles a futuristic space cartoon. Does it carry any meaning or did you just want to create a distinctive design that would make your visitors remember you for a long time?”

MG: “We do a wide range of social products, and they could be anything from user data-capture competitions all the way to rich experiences and games. We’ve done quite a lot of social gaming and we came out of that environment, so it’s just a legacy of our social gaming past.”

Bizz Teams: “According to your professional opinion, what makes Facebook the popular social network in the world? Does it have any market or technological advantages that helped it become what it is today?”

MG: “Technological advantages? No, I don’t think it’s anything to do with technological advantages. I think they’re a web site just like a lot of other companies. Their one key winner is just the fact that they understood what it means to be human, why humans need to socialise, why the digital age was turning us all into introverts, and they just tapped into a core insight about human beings which is that they need to socialise. So they gave them the platform and the tools and made it really possible for people to do that in an effective way.”

Bizz Teams: “What advice would you give to those business who have just started doing business online, and how can they achieve success on the web?”

MG: “I think that’s something you’ll hear resonating everywhere here today, and it’s really just a social media premise. Understand your customers and make sure there’s an open dialogue. Don’t talk at people. Make sure that there’s a pool of social channels and platforms, whether that be applications or your social networking profile pages, just to give people that opportunity to talk back to you and then make sure that they’re listened to. Harness your whole company, get everyone to talk back to your customers.”

Gamaroff Digital are Facebook Preferred Developer Consultants recommended by Facebook in the creation of true social by design expriences for prominent brands and celebrities.