Chasing the NFC tail

Near Field Communication, or NFC. It’s a cryptic term understood by nobody. Well, at least not  by a single consumer; and in marketing, who else but consumers really matter? The reason why the mobile marketing community has been so excited by contactless capability in smartphones is because of all that …

Next generation event ticketing

The digital tech world of late, after two decades of being preoccupied with desktop internet, has erupted into a flood of creativity …

8-12hz brand launch

8-12Hz™ is a revolutionary supplement in gum form that is designed to take the edge off by supporting the increased production of alpha …

Platform convergence complete!

Tablet, smartphone, Mac, PC, TV, Console blah blah and all in multiple types and sizes. Manufacturers are trampling on app and content …